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From Bombay to Bollywood : the making of a global media industry Cover Image

E-book

From Bombay to Bollywood : the making of a global media industry

Summary: This book analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, the author explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach.

Record details

ISBN: 0814771904
ISBN: 9780814771907
Physical Description: 1 online resource (268 pages)
remote
Publisher: New York : New York University Press, 2013

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Introduction -- Bollywood is useful : media industries and the state in an era of reform -- Staging Bollywood : industrial identity in an era of reform -- "It's all about knowing your audience" : marketing and promotions in Bollywood -- "Multiplex with unlimited seats" : dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood" : diasporic entrepreneurs and the allure of digital media -- Conclusion : fandom and other transnational futures.
Restrictions on Access Note:	NLC staff and students only.
Source of Description Note:	Print version record.